The 2024 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

The 2024 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at Diehl Subaru of Massillon, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did Diehl Subaru of Massillon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Diehl Subaru of Massillon dedicated locally to the Love Promise?

Each month, Diehl Automotive will chose a charity to be Diehl’s Charity of the Month! This lucky organization will receive $25 per each new vehicle sold at Diehl Subaru of Massillon! And we’re looking for new organizations!

  • Stark County Humane Society
  • Perry Helping Perry
  • Genoa Elementary School
  • Autman Hospital

Love Promise Stories from Diehl Subaru of Massillon

Subaru and Diehl Subaru of Massillon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Diehl Massillon helps CAHA Jets Annual Fundraiser

Canton Akron Hockey Association (CAHA) held their Annual Fundraiser March 15th at MAPS museum. The event is the single greatest source of funds for the youth programs starting with children as early as 4 years of age and going all the way through the U-14 level before transitioning to high school play. As a non-profit organization our primary goal is to provide all coaches the required USA Hockey education and certification, sponsor equipment for use at the younger levels to lower the financial barrier to try the sport, support extra on-ice skills sessions with out-of-town experts, have an Angel Fund available for players in less fortunate family situations and to provide funding for out-of town tournaments throughout the season. We are a local hockey association. We are the farthest south team that competes in the Cleveland Suburban Hockey League and the closest rink to us is over 30 minutes away. A lot of the community in each direction of Canton/Massillon area call us home! This year CAHA tried switching it up and looked for area business to help at different sponsorship levels. Our Peewee 2 team manager reached out to Diehl Massillon to see if they would be interested in supporting our organization. Without hesitation they committed to our "Hat Trick" level. Which was one of our highest options available! Not only did they commit from a monitory standpoint but also donated several items that could be used in the silent auction portion of the night. This year's fundraiser brought in around $12K! Diel Subaru of Massillon not only did a $500 sponsorship, but their items donated, paired with other items brought in almost another $500! As an organization we couldn't be more thankful for the support we received from Diehl. Our event is only successful because of the support we get from local business and Diehl went above and beyond for our community Hockey Team. Thank you Diehl! Go Jets!

Charity of the Month- Brooks Bereavement Bears

Dustin the GM at Diehl Subaru Massillon chose my non profit for March 2024 charity of the month and was so proud to showcase us and what we do. He and his team raised $1,800 for us which would provide enough bears to over 115 bereaved women who go through pregnancy loss. I started this non profit after my own loss to comfort women in their darkest time and it has helped over 600 women so far in under 2 years. We are so blessed to have partnerships with 7 hospitals in Ohio and Virginia. Thank you so much Diehl Subaru of Massillon.

FOSP loves Diehl Subaru

FOSP stands for Friends of Stark Pound. we are a nonprofit organization that is associated with the stark county dog pound. Dustin at Diehl Subaru very graciously donated some awesome Subaru merchandise for our upcoming fundraiser on April 30. All money raised, helps to cover the cost to spay and neuter the dogs at the pound. In addition, this year we will be helping to improve the fencing, and the cement work for the dog runs because it is a very muddy area. Our organization would not be successful without local business support. We appreciate Diehl Subaru and Dustin so much!!

Diehl's Subaru Helping Local Animals

The Stark County Humane Society is a proud partner of Diehl’s Subaru! With their kindness and generosity, we continue to “speak for those that cannot speak for themselves”! With their Annual Share the Love Donation, October’s Subaru Loves Pets, and last year’s August Diehl’s Subaru Love Promise Event we are grateful to have such a local and nationwide company partner with us! Not to mention, the quarterly adoption events we get to host in the beautiful showroom of Diehl’s Subaru perfectly located in the heart of our county! On behalf of myself and our furry friends, thank you! Jackie Godbey Executive Director Stark County Humane Society

Furbay Electric Supply Open

My name is Joe Altimore and I run a local bowling tournament. This is the 22nd year of this event. The last couple years the Diehl Subaru Group has supported this event with a sponsorship. The local companies are what make this a great event. We couldn't be happier with Diehl Subaru! Thanks a gain for your support!

Thanks for helping keep Canton kids warm!

As the Director of the Eric Snow Family YMCA, I want to thank Diehl Subaru for reaching out to us to partner for an Operation Warm coat event. There is a lot of need in this community and this event allowed us to help 180 kids stay warm this winter. The Subaru staff volunteers did an incredible job helping families find just the right coats for them with kindness and dignity. Families also were able to enjoy crafts, cocoa, and cookies while they were here which added to the fun over the evening! What a blessing you were for this community! Thank you, Diehl Subaru! Jennifer George, Executive Director, Eric Snow Family YMCA

Diehl Subaru A True Community Partner

Diehl Subaru has gone above and beyond with supporting local nonprofits. Fundraising has become very tough for some of the smaller organizations like The Perry History Club. When Dustin reached out to let Perry History Club know they had been selected as the nonprofit of the month of September it could not have come at a better time. Our ADA bathroom project had cost overruns of $1,900 and we were working on how we were going to fund the overrun and finish our project. We needed the bathroom complete so we can get our occupancy permit and open to the public at the 1893 one room schoolhouse that we are restoring! Thank you Diehl Subaru for giving back to the Perry Township community and be an amazing blessing to our organization!

Diehl Subaru supports Youth Mental Health

Child and Adolescent Behavioral Health (C&A) is proud to continue to partner with Diehl Subaru. This past year. Diehl Subaru has been the title sponsor of the agency's Mike Flood Endowment Fund Reverse Raffle and a sponsor of the agency's annual Let Your Light Shine event. Diehl Subaru's support of youth mental health continues to support the agency's many programs and services C&A provides to more than 4,100 clients each year. The agency is extremely lucky to have community partners like Diehl Subaru who support the community. We enjoy working with Dustin Shahan and his team! Thank you again for helping improve the lives of Stark County's youth and adolescent.

Community Supporter

Throughout the year, Diehl Subaru is a generous supporter to many wonderful, local community programs. Perry Helping Perry was selected for the month August. With a great appreciation, we accepted a donation of $1,750. This will allow PHP to continue to meet the basic necessities of the Perry Township community with food, clothing, school supplies and transportation.

Whispering Grace Horses

Our history reflects our hearts. Whispering Grace Horses, Inc. was founded by Bill and Marcia Shearer over 10 years ago. Starting an equine and human relationship program for youth, their families and anyone who wants to come was a natural for Bill and Marcia who have been involved professionally as Stark County educators for over sixty years and have been horse enthusiasts since their youth. They have witnessed first hand the devastation of young people struggling with relationships and broken families. Throughout their lives they have recognized the ability of horses to partner up with humans and ”heal” the spirit. They established Whispering Grace Horses in 2012, which is an equine and human relationship program serving the greater Stark County Community. Whispering Grace Horses is designed for just about everyone. From foster children and children in need to adults, veterans, and families whose lives need something that is missing. That missing link, as irrational as it may sound, may end up being one of our equine counselors. We have a strategic partnership with Pathway Caring for children who service over 700 families in the areas of counseling, foster children, and adoptions. We also continue to have a strategic partnership with Weaver Leather, The Kimble Companies, Ventrac and the Toro Company. Children and Veterans find the relationship with our horses to be similar to that of their own personal relationships. Horses are so intuitive, they know everything about you, and they never forget you. The challenge is to develop a trusting relationship with your horse, which in many ways brings out lessons about our own relationships and helps our children and veterans learn new ways of being in a relationship. Through the horse and human interaction, children and veterans can relearn how to recognize their feelings, regulate emotions, and better communicate, as well as build trust and come to trust themselves again. We work on patience, bonding, setting boundaries, leadership, responsibility and establishing healthy relationships. During the sessions, the children and veterans work with the horses from the ground, grooming, feeding and learning how to handle, lead and interact with the horse appropriately and effectively. Teaching our children and veterans how to communicate with their horse through body language, energy and pressure lets them develop a greater capacity for empathy, social-awareness and self awareness. Our program presents an opportunity to communicate with another beating heart (the horse) that will not judge or criticize and only show comfort given the right circumstances. Because horses are non-judgemental, they help people open up in ways that traditional therapy cannot. Children and veterans often report that it helps reduce stress, increase confidence, and improves their ability to trust others. Thank you so much for the opportunity to partner with Diehl Subaru. Your donation helps us to continue our mission of providing HOPE to all who come to the farm. Together we can make a difference and Diehl Subaru has definitely helped us at Whispering Grace Horses to continue our programs and help us to change lives. Please feel free to call and set up an appointment to visit the farm. You can find more information at and also follow us on facebook.

Diehl Subaru Supports Education and Their Community

We inquired with Diehl Subaru this summer to see if we could use their showroom for the community to drop off school supplies for Perry Helping Perry's Back Pack Giveaway. Diehl not only said yes, but also purchased two tables full of school supplies. With the help of Diehl and the community, we were able to pick up two car of loads of supplies to help fill 306 back packs.

The Legacy Project of Stark----Thank You

The Legacy Project of Stark just wants to "Thank" Diehl Subaru for choosing our non profit to receive funds for the month of May. We are so grateful for partnerships like these that show the students we serve a community is behind them. The monies that we received from Diehl will be used to impact even more students moving forward. Thanks again from the staff of the Legacy Project of Stark and also the 4th-12th grade students we serve on a weekly basis.

Diehl Has Heart!

The American Heart Association was honored to be part of the Diehl Charity of the month program. They generously donated $1400 to help improve the heart health of the Stark County community and help the AHA provide CPR/AED education. We are very grateful for Diehl and the "heart" they have for the community.

Community Partner

Diehl Subaru of Massillon is an extraordinary community partner teaming up with multiple charities throughout the year. Being selected as one of the two local charities for the 2022 Subaru Share the Love® Event, Perry Helping Perry received a check for $20,217 this month. Since 2019, the Subaru Share the Love event has raised more than $75,000 for PHP. Also throughout the year, Diehl Subaru is a drop off site for non-perishable food and bike donations for PHP. Perry Helping Perry operates a Food Pantry, Clothes Closet, Bike Program, Sack Snacks Program, Back to School Program and Children's Christmas Program. In 2022, PHP served an average of 148 families twice a month through the Food Pantry, handed out 360 Sack Snacks per school week, distributed 228 back packs, helped 424 children at Christmas and clothed 1,000s in the community. Our Bike Program rolled out 317 bikes for a total of 805 in three years. Most of those bikes were donated at Diehl Subaru. 2023 is proving to be just a busy! Perry Helping Perry greatly appreciates the support of Diehl Subaru, Subaru Share the Love Event and the community for their support!

East Canton Little Hornets Sponsorship

Diehl Automotive of Massillon was kind enough to pay for a TEAM sponsorship for our town of East Canton's Little Hornets football league. This means so much to our community, our kids, and our program. The Little Hornets Football league offers so much to our adolescent children. They teach teamwork, bravery, work ethic, what family is and so much more. Thank you so much Diehl Automotive of Massillon!!!

Mike Flood Hoops & Heart Reverse Raffle a success thanks to Diehl Subaru

C&A is extremely grateful for Diehl Subaru’s partnership and sponsorship of the Hoops & Heart Reverse Raffle to benefit the Mike Flood Endowment Fund held on March 24 at the Massillon Eagles. The Mike Flood Endowment secures a strong financial future of C&A by growing savings in reserves and provides funding for programs/staff development to better serve the agency’s staff and the 4,100 clients it serves each year. Diehl’s sponsorship of this event help the agency raise $20,000 in support of the endowment.

The Stark County Humane Society

The Stark County Humane Society has proudly serviced Stark County for over 100 years! We continue to speak for those that cannot speak for themselves. The Stark County Humane Society's mission is to protect unwanted animals from cruelty and neglect, and to provide them with safe housing while awaiting placement in a permanent and loving home. In 2022, we serviced 3,691 animals. This would not be possible without the support such as the support of Subaru and Diehl's Subaru. One person makes a difference but a team makes an impact.

Surrender to Forever

We are so happy to be paired up with Diehl's Subaru of Massillon. We receive most of our furry friends from families that are no longer able to care for them. Carl was surrendered due to his family's health issues. He was a 9 month old Bichon/ Shih Tzu mix. With the help of Diehl's Subaru Adoption Event, we were able to find him a forever new home.

All Because You Love Subarus

Diehl Subaru of Massillon selected Refuge of Hope Ministries as the charity of the month promising $25 for every new Subaru sold in February. They kept their promise and delivered a check for $1600 all because their customers love Subaru! That love is passed on through hot, nutritious meals; warm, safe, shelter for homeless men; clothing, medical care, and HOPE for our neighbors (men, women, and children) who visit Refuge of Hope. That's a lot of love! Thank you!

Warm Hearts Help "Diehl" with the Cold

Homeless men, and hungry men, women, and children come to Refuge of Hope Ministries in Canton, Ohio for shelter, meals, clothing, medical care, and HOPE. During the winter months, getting to Refuge of Hope can be a cold, soggy walk, a puddle-filled bike ride, or a bus ride from one side town to another. Many of our guests arrive with cold, wet feet after trudging through the snow and rain and waiting on piles of slushy snow at the bus stop. Diehl Subaru of Massillon demonstrated how they see the needs of our neighbors by donating 1000 pairs of warm, dry socks and $25 for every new Subaru sold in February totaling nearly $1,000...and that was just this year! The Subaru family has provided much needed blankets in the past, too. Highly rated vehicles bought by loyal customers from thoughtful staff make for more comfortable, happy neighbors. Thank you, Diehl Subaru of Massillon, for seeing our neighbors, loving them, and giving them HOPE with every pair of new socks! #SubaruLovesToHelp and everyone at Refuge of Hope is thankful! 💜🧡

Unwanted to Forever

From Unwanted to Happily ever after! We had eight unwanted puppies come in to the Stark County Humane Society. Through the generous donations from our community and our vet, we were able to spay, neuter, as well as microchipped and current on age appropriate vaccinations. With the amazing partnership of Diehl"s Subaru, we were able to find loving homes for all eight of our puppies no matter what their breed. We would like to Thank Diehl's Subaru for their continuous support.

Diehl Subaru Loves Perry Helping Perry

Perry Helping Perry (PHP) is a 501c3 non-profit dedicated to helping the people of Perry Township who need help with day to day living. We provide groceries from our food pantry twice a month, we take in donated bicycles and repair them to give to kids and families in Perry who can't afford one. We have a clothes closet where qualified residents can receive free clothes. Diehl Subaru has helped us immensely with these programs by accepting bikes and food donations from the community. We have received financial support directly through the Subaru Share the Love Event. Without the help of Diehl Subaru we could not do what we do. In the last two years we have received and donated back over 500 bikes. Dustin has been so gracious to allow us to store bikes until we are ready to pick them up. One other program that Diehl Subaru has helped us with is our back to school program. We are able to provide school age kids a new back pack filled with age appropriate school supplies at the beginning of each school year. Diehl has been instrumental in supplying PHP with back packs and supplies to allow us to distribute over 200 back packs. They also serve as a drop off location for non-perishable food items for our food pantry. We have been able to provide food twice monthly to over 150 families, representing over 500 people. Attached are some photos of food, bikes and more from Diehl Subaru.

Adoption success

We had an amazing adoption event at the Diehl’s Subaru on November 19th, 2022. We had 9 puppies find there happily ever after. We look forward to the amazing adoption events! Thank you for your continuous support for our furry friends!

Hunters free ride

Hunter came to us in July of 2022. His family wasn’t able to give him the proper attention. Hunter is about 8-9 yrs old so he was a senior fella looking for his new family. He is a very sweet fella that loves to play with toys and to go for walks. On October 25th he finally found his free ride. He is living his best life now, and goes on a lot of rides with his new family. Thank you, Subaru, for your support!

Star’s story

Star is a very sweet young lady. Star was picked up by our emergency van driver. She was struck by a car on her back end, it had shattered her rear right leg. Star ended up needing her leg amputated. She is on the road to healing and found her happily ever after with a new family. Thanks for the support, Subaru!

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We'd love to hear from you.

Did Diehl Subaru of Massillon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



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4231 Lincoln Way East, Massillon, OH, 44646
Diehl Subaru of Massillon 40.7923232, -81.4567333.