Subaru Badge of Ownership
Show Off Your Subaru Pride—with a Free Badge
At Diehl Subaru, we believe being a Subaru owner is more than driving a vehicle—it’s being part of a community. That’s why we’re excited to offer the Subaru Badge of Ownership, your opportunity to show what being a Subaru owner means to you.
What Is the Badge of Ownership?
The Badge of Ownership is an official Subaru product that lets you personalize and display your Subaru story. Whether this is your first Subaru or your tenth, this free badge helps you:
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Celebrate your loyalty — choose a Loyalty Number to reflect how many Subaru vehicles you’ve owned.
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Share your passions — add up to five Lifestyle Icons that match your interests (outdoor, tech, family, whatever makes you you).
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Display with pride — applies easily with adhesive backing to any metal surface.
How It Works
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Build Your Badge online using the official Badge of Ownership site.
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Select your Loyalty Number — show how many Subarus you’ve driven.
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Pick up to five Lifestyle Icons to reflect your unique story.
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Order and bring your badge to life — then stick it on and share!
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Feel more connected. Feel more Subaru.
Grab Yours Today
There’s no charge. No tricks. Just a badge designed for loyal Subaru owners like you.