If you purchased a Subaru during the 2023 Subaru Share the Love Event from November 16 to January 2, you can now choose which charity receives Subaru's donation. Make your charity selection by January 12.

Logo for Perry Helping Perry, Inc.
Cute elementary girl smiles as she donates a bag of apples during a community food drive.

Perry Helping Perry, Inc.

Feeding and clothing Perry residents in need.

Impact To Date:
Fed over 10,000 people


Logo for Stark County Humane Society
An adoption event at Diehl's Subaru.

Stark County Humane Society

To protect unwanted animals from cruelty and neglect.

Impact To Date:
3,691 homeless animals


FAQs Modal Opened

How do I select the charity or charities I want to receive the donation?
You can make your charity selection on subaru.com/share, by visiting your retailer's website, by calling 1-800-SUBARU3, or by completing the form on the Digital Showroom kiosk at your retailer. You will be asked to provide your name, contact information, VIN, and charity selection. Subaru will then make the donation based on your designation. Visit subaru.com/share to learn more about the program and each of the participating charities.

What if I want to split the donation (i.e., select more than one charity) or vote more than once?
Each customer who has purchased or leased a new Subaru (Model Year 2023-2024) can either designate one charity to receive the $250 donation or split it among any number of the participating charities. Only one donation (of $250) is made per vehicle sale or lease.

How long do I have to make the charity selection?
While we encourage customers to make their charity selection at the retail store at the time of purchase, selections will be accepted online at subaru.com/share or by phone at 1-800-SUBARU3 through January 12, 2024.

I bought a car but forgot to submit my charity selection. Where does my money go?
For those who do not submit their charity selection by January 12, 2024, Subaru will allocate the $250 donation on the customer’s behalf to participating charities.

How will I know that the donation was made?
You will receive a thank-you email from Subaru on behalf of all the charitable beneficiaries of the campaign.

By what date will Subaru make the donations to each charity? How much money is expected to be donated?
Subaru will make the donation to each charity by May 31, 2024. Over the last 15 years, Subaru of America, Inc. and its participating retailers have donated more than $256 million through the Share the Love Event. By the end of this year, Subaru and its participating retailers will have donated over $285 million to help those in need.

Can I take a tax deduction for this donation?
Because Subaru of America is making the donation, the donation is not a tax-deductible contribution from the purchaser. Please consult with your tax professional for additional information.

Why do some retailers have five charity options and others have more charity options?
Subaru of America offered the retailer community the option to select up to two charities in their communities to join the four national charities in the Subaru Share the Love Event. While some retailers are participating in this option, other retailers have decided to work with one local charity.

Terms and Conditions Modal Opened
Terms and Conditions

Subaru will donate $250 for every new Subaru vehicle sold or leased from November 16, 2023, through January 2, 2024, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter. Purchasers/lessees must make their charity designations by January 12, 2024. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.

Additional information about Make-A-Wish America is available by calling 1-800-722-9474, or by visiting Charity’s website at wish.org(opens in a new tab).


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4231 Lincoln Way East, Massillon, OH, 44646
Diehl Subaru of Massillon 40.7923232, -81.4567333.